Computer giant Apple has made some moves in the past a few months (including growth in the iphone apps market space) which includes a well-kept secret interest in mobile advertising. Apple filed a patent application several months ago that came to the attention of the public. The contents of that patent application indicate a likely modification in the manner that Apple could cash in on its products-both hardware and software, the software certainly is straightly related to iphone applications that have become so popular in recent years. The details of the patent describe what Apple named as 'enforcement routine' software which implies that the company will integrate advertising into its hardware and software that customers simply can not skip over.

The patent also states the fact that users would require to prove that they've either seen or listened to an ad before being able to access the functionality features of the hardware. For instance, an user could not use their iPod until they have watched the commercial and then punched in a code to prove that the advertisings are watched in their entirety.

The array of hardware that Apple that is developing this application for ranges from the iPhone to the set top box television, Apple TV, to a notebook, the iPod touch and many more. The catch is that clients will need to endure a very savvy advertising plan that ensure they are paying attention. If not, the system can simply block the user from using the devices until compliance is met. The fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this program is not just the dream of an Apple engineer.

The implications of this type of bold marketing move could very well rock the industry as we see the strategy of opening up the development of iphone 3g apps continue to fuel the amount of downloadable iphone apps; which in return makes apple's mobile marketing products that much more attractive.

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